Monday, August 4, 2008

Walmart Logo

Wal-Mart Logo Timeline

1962 - 1964
Sam Walton names his new stores WALMART. The Walmart name was presented in just about any font/style available to the printer.


1964 - 1981
Also known as the "Frontier Font Logo," this was the first official and consistently used logo.


1968-1981
The Discount City mark was used in print advertising, on the uniforms/smocks, in-store signing, and other things. However, it was never used as building signage or in an annual report.


1981 - 1992
The logo was updated again in 1981.


1992 - 2008
The star was adopted as an update to the existing logo in early 1992.


2008
New logo adopted by Walmart Stores U.S.


Reference:http://walmartstores.com/AboutUs/8412.aspx

1 comments:

  1. I can't stand the new logo, is it a sunburst, does it represent the 6 involved Walton family members from early-on to today, a daisy? As a designer it boggles me how a company with such deep pockets and diverse history can dumb itself down like this.

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